The Jane Group - Jim Hulbert & Katia Mello Dantas
The session focuses on crisis basics – before, during, and after a crisis – and the critical elements that every school should have in place as part of its crisis preparedness. We will share our inside-out approach to managing a crisis including first steps, communications cascade (timing and audiences), types of crises, optics, communication pain points, and proven crisis management strategies. We will then discuss what to do when there is an allegation of misconduct (past or present) and how to communicate when the unthinkable occurs. We will also share communications guidelines and techniques including bridging, message development, and how to re-frame difficult questions and answers.
Audience: heads/SLT, board members, communications directors
Language: English
14:00 - 15:00 El Salvador
15:00 - 16:00 Colombia/Ecuador/Mexico/Panama/Peru
16:00 - 17:00 Venezuela
17:00 - 18:00 Argentina/Brazil/Chile/Falklands/Uruguay
THIS COURSE COSTS US$30 - PLEASE SIGN UP THROUGH YOUR HEADTEACHER OR PROFESSIONAL DEVELOPMENT COORDINATOR